DEMO: Jajah debuts simple mobile VoIPYou've probably heard of Jajah, one of about a zillion free/cheap VoIP carriers. From the start, Jajah's twist was using the Web to set up calls: customers would go to a Web site, enter their number and the destination number, both phones would ring and the Jajah would act as a bridge. Well, today, at the famed and exclusive DEMO conference, Jajah is debuting a wireless VoIP play that essentially is the same thing on your cell phone, but pretty much without the browser. Symbian phones will be able to set up Jajah calls natively; phones with Java will need a small downloaded app; those with only a browser will be able to use Jajah that way, and other phones will be able to set up calls through SMS. At the desktop, Jajah can interoperate with Outlook or the Mac Address Book and can easily set up large conference bridges. As of today, Jajah pretty much steps to the front of the pack.
-------------------------------------------------------------------
Jajah, the Internet voice company that helped pioneer the mobile VoIP communications market, on Tuesday announced a mobile suite that allows users to make free or inexpensive long-distance calls from their cell phones.
The company, which launched in February and moved its offices from Austria to Mountain View, California, surprised the telecommunications world by announcing a series of products that freed VoIP from its PC-centric hold.
The company’s newest mobile service allows callers to use their cell phones to make inexpensive VoIP calls without involving a PC in the process.
Jajah said it was working on a mobile product back in April, at a time when few companies were talking about rerouting mobile calls via the Internet (see Jajah Dials Cell Phones). The business of rerouting mobile calls via the Internet has since exploded.
Mobile VoIP ExplosionA number of startups, including Rebtel, MINO, and Switch-Mobile, have announced products that use varied means to route mobile calls via the Internet. Rebtel received $20 million in a first round of VC funding Tuesday (see Rebtel Snags $20M First Round).
Even traditional phone companies are either working on or are already offering products that allow users to switch their mobile phones to IP when they are in reach of a broadband connection via Wi-Fi technology.
British Telecom has its Fusion service for consumers and Corporate Fusion for its business customers, allowing both groups to save money by routing mobile calls via broadband connections (see BT Dials Phone Convergence).
Jajah’s system works like this: first, users go to Jajah’s web site and choose one of four software options that would be appropriate for their type of mobile phone. The software and instructions are then sent via text message to the user’s phone.
The software program, which supports Symbian and browser systems among others, integrates itself into the mobile phone’s operating system.
When users dial a number, say an international number, the user hits a green button and the call is rerouted via the Internet.
“The default setting is that all international calls are Jajah calls and all local calls go the normal way, but users can change the setting to their personal needs,” said Jajah co-founder Roman Scharf.
“The only difference between a normal mobile call and a Jajah call is the user hears an announcement saying ‘please hold while Jajah connects your call,’” Mr. Scharf explained.
International calling rates from mobile phones in the United States have remained particularly high. The average is about $0.70 per minute, and can reach as high as $2.00 per minute.
Jajah calls to Europe are $0.02 per minute, but for registered Jajah users calling each other, the cost of the call is free.
Jajah MaskJajah has made a concerted effort to mask the complexity of its underlying system. While the audio message is playing, the phone dials Jajah and hangs up.
Lawsuits Perhaps?Since the announcement, a number of firms have gone a similar route. Some use the mobile connection to work around the operating system.
Others spoof the mobile network, and still others use the mobile data service to route mobile calls via the Internet.
“This proves that we were on the right track because people don’t copy bad ideas,” said Mr. Scharf.
“But some are imitations that are infringing our patents,” he added. “We will look at this for a few more months and we will come to a decision on whether we will take action.”
Mr. Scharf said that many of Jajah’s competitors have come up with different permutations on Jajah’s idea, but he does not see any real competitors among the independent startups.
“Rebtel came up with a different angle and that’s good… It means the market is growing in diversity,” he said.
“Rebtel’s service is interesting but it is too complicated,” he added. “They have to improve on how they communicate and not add more complex features at this stage.”
The system calls back and the phone answers. That entire process is masked by Jajah’s “please hold…” message.
“The killer aspect here is that it does not need a data connection so it cannot be obstructed by the mobile carrier,” said Mr. Scharf.
In February, Jajah surprised the industry by announcing a series of products that freed the VoIP market from its broadband hold. Unlike Skype and Vonage, Jajah was not tied to the broadband connection. Someone with a dial-up connection could use the service.